I Like to Map it Map it

An ad campaign produced by Mad Crazy Productions, promoting a GPS device needed some 3D animation for a series of instructional videos about how to use it.

I constructed a complete model of the device (inside and out), as well as the packaging, based on a physical prototype and some concept images. These were animated along with a multitude of text supers and other 2D elements. The result is over 10 minutes of animated explanation of every aspect of the product, in English and Spanish.

Click the playlist icon in the player above to see the other videos in the series.

In addition to the animation, 2 of the television spots for the product needed visual effects enhancements and invisible corrections. You’ll never spot them…

 

Posted on Friday, November 11th, 2011 at 12:41 pm. Filed under: Advertising, Production, Videos RSS 2.0 feed.